Conversion & CRO
The ad worked. Then your landing page ruined it.
Where B2B SaaS budgets actually die, and the specific fixes that bring them back.
Kanan Parmar•May 2026 · 7 min read
This one's still being written — check back soon, or browse the rest of the blog.
Written by
Kanan Parmar, CEO
5+ years of experience in B2B SaaS marketing, across content marketing, email, webinars, social media, demand generation, and the many moving parts that make marketing actually work. Owns positioning, messaging, content, and SEO, and everything under “why should anyone care about this company?”