Privacy Policy

Keewee Marketing Pvt Ltd is a B2B marketing agency incorporated in India. We provide marketing strategy, content, demand generation, and related services to B2B SaaS companies globally.

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, fill out a form, use our services, or communicate with us.

For any privacy-related queries: team@keewee.in

• Name and job title
• Work email address and phone number
• Company name and website
• Information submitted through our contact forms, audit request forms, or quote request forms
• Information shared in calls, emails, or messages with our team
• Payment information (processed via our payment providers; we do not store card details)

When you visit our website, we may collect:

• IP address and approximate location
• Browser type and version
• Pages visited and time spent on each
• Referring URL (where you came from)
• Device type and operating system

We use privacy-friendly, cookieless analytics (Vercel Web Analytics) to understand in aggregate how our website is used and how to improve it. It sets no cookies, stores nothing on your device, and does not identify you individually, so it runs without a consent prompt. If we ever introduce analytics that rely on cookies or otherwise collect personal data, we will only do so with your consent, requested through the cookie banner.

In the course of delivering services, we may handle:

• Your customer data (only as necessary to deliver agreed services)
• Your marketing analytics and performance data
• Access credentials for platforms we manage on your behalf (stored securely, never shared)
• CRM and email platform data

We use personal data for the following purposes:

To deliver our services: Fulfilling the scope of work agreed in your SOW, communicating with you about your engagement, and managing your account.

To respond to enquiries: If you fill out a form or email us, we use your data to respond and follow up as relevant.

To send relevant communications: With your consent, we may send you emails about our services, new offerings, or content we think is relevant to you. You can unsubscribe at any time.

To improve our website and services: Analytics data helps us understand what is working and what is not.

For legal and compliance purposes: Retaining records of contracts, invoices, and communications as required by law.

For users in the European Union, United Kingdom, or other jurisdictions with similar data protection laws, our legal basis for processing personal data is:

• Contract: Processing necessary to deliver the services you have engaged us for
• Legitimate interests: Processing for internal analytics, business development, and improving our services, where this does not override your rights
• Consent: Where we ask for your explicit consent (for example, newsletter subscriptions)
• Legal obligation: Where we are required to process data to comply with applicable law

In delivering our services and operating our business, we use a range of third-party tools. Some of these tools process personal data on our behalf. We only use tools that meet adequate standards of data protection.

Current and anticipated tools include the following categories:

CRM and Contact Management Tools such as HubSpot are used to store contact records, manage client communications, and track engagement history. Data stored includes name, email, company, and communication history.

Email Marketing and Automation Tools such as Mailchimp, Customer.io, and similar platforms are used to send email communications. These platforms store email addresses, open and click data, and subscription preferences.

Analytics and Website Tracking We currently use Vercel Web Analytics, a cookieless analytics tool that reports aggregated, anonymous traffic data (such as page views and referring sites) without setting cookies or identifying individual visitors. We may in future adopt tools that require consent, such as Google Analytics 4 (GA4) for traffic and behaviour, Google Search Console for search performance, or heatmap and session recording tools such as Microsoft Clarity or Hotjar; these would only be enabled after you consent through the cookie banner. None of these tools capture passwords or payment information.

Project Management and Communication Tools such as Notion and Slack are used internally for project management and team communication. Client-related information shared in these tools is handled in line with this policy.

Video and Content Tools Tools such as HeyGen, Canva, and similar platforms may be used in the production of content deliverables. These tools may process images, scripts, or other content you provide.

AI and Language Model Tools We use AI-powered tools for research, drafting, data enrichment, and workflow automation. We do not input your confidential business data, customer personal data, or sensitive financial information into any AI tool without your explicit written consent. Any AI-assisted work that reaches you has been reviewed, edited, and approved by a member of our team.

Payment Processing Payments are processed via third-party infrastructure including Razorpay, Wise Business, and Stripe where applicable. We do not store card numbers, bank account details, or payment credentials on our systems.

Outbound and Prospecting Tools In delivering demand generation for clients, we may use tools such as Apollo, Clay, and similar platforms for list building, data enrichment, and outreach. These process publicly available professional contact data.

Scheduling and Communication Tools such as Calendly are used for booking calls. Calendly collects your name, email address, and any other information you provide at the time of booking.

Cloud Storage and File Sharing We use Google Workspace for email, document creation, and file storage. Client files are stored in Google Drive with access restricted to relevant team members only.

We periodically review the tools we use and update this section accordingly. If a new tool materially changes how we process your personal data, we will update this policy and notify active clients.

We do not sell, rent, or trade your personal data to any third party. We share data only in the following circumstances:

Service delivery: With the third-party tools listed above, strictly to the extent necessary to deliver our services.

Legal compliance: Where we are required to disclose information by law, court order, or regulatory authority. We will inform you of any such request where legally permitted.

Business transfers: If Keewee is acquired, merges, or transfers its business assets, your data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

We do not share your data with any advertising networks, data brokers, or third parties for their own marketing purposes.

Keewee is incorporated in India. If you are based in the European Union, United Kingdom, or another jurisdiction with data transfer restrictions, your data may be transferred to and processed in India and other countries where our third-party tools operate.

Where such transfers occur, we rely on appropriate safeguards including standard contractual clauses, adequacy decisions, or the data processing agreements of our tool providers. If you have questions about international data transfers, contact us at team@keewee.in.

We retain personal data for as long as necessary to deliver our services and meet our legal obligations. Specifically:

Active clients: Data is retained for the duration of the engagement and for five years after it ends, to meet accounting, legal, and audit requirements.

Prospects and enquiries: Contact data from people who enquired but did not become clients is retained for up to two years, then deleted or anonymised unless you have consented to ongoing communication.

Website analytics: Aggregated and anonymised analytics data may be retained indefinitely. Individual session data follows the default settings of the analytics tool, typically 14 months for GA4.

Email subscriptions: Retained until you unsubscribe or request deletion, whichever comes first.

When data is no longer needed, it is securely deleted or anonymised so it can no longer be linked to an individual.

Our website uses cookies to understand how visitors use the site and to improve the experience.

Essential cookies: Required for the website to function. These cannot be disabled.

Analytics cookies: Used to collect anonymised data about how visitors use our site, including pages visited, time on page, and traffic source. These are set only if you accept them, and are never loaded before you do.

Preference cookies: Used to remember settings or choices you have made on the site, including your cookie choice itself.

When we use non-essential cookies, we ask for your consent through a banner the first time you visit. Nothing beyond essential cookies is set until you accept, and you can decline with equal ease. You can change your mind at any time by clearing this site's cookies in your browser, which brings the banner back. We do not use advertising or retargeting cookies on our own website.

At present the only analytics we run is Vercel Web Analytics, which is cookieless and requires no consent (see the Data We Collect Automatically and Third-Party Tools sections). We set no advertising, retargeting, or other non-essential cookies. If we introduce any cookie-based tracking, this policy and the consent banner will be updated and your consent requested before it is enabled.

Depending on where you are based, you may have the following rights regarding your personal data:

Right to access: You can request a copy of the personal data we hold about you.

Right to correction: You can ask us to correct any inaccurate or incomplete data.

Right to deletion: You can ask us to delete your personal data, subject to any legal obligations that require us to retain it.

Right to restriction: You can ask us to stop processing your data in certain circumstances while a dispute is resolved.

Right to portability: You can request your data in a structured, machine-readable format.

Right to object: You can object to us processing your data on the basis of legitimate interests, including for direct marketing.

Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

We take reasonable and appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, alteration, or disclosure. These measures include:

• Access controls ensuring only relevant team members can access client data
• Two-factor authentication on all tools and platforms that handle personal data
• Encrypted storage and transmission of sensitive information
• Regular review of third-party tool access and permissions
• Secure deletion of data no longer required

No method of transmission over the internet or electronic storage is completely secure. While we take data security seriously, we cannot guarantee absolute security. In the event of a data breach that affects your personal data, we will notify you as required by applicable law and take immediate steps to contain the breach.

Our services are intended for business professionals and are not directed at anyone under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, contact us immediately at team@keewee.in and we will delete it.

Our website may contain links to third-party websites, tools, or resources. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of any third-party site and encourage you to read their privacy policies before submitting any personal data.

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal obligations. When we make material changes, we will update the "Last updated" date at the top of this page and notify active clients by email at least 14 days before the changes take effect.

We encourage you to review this page periodically. Continued use of our website or services after a policy update constitutes acceptance of the revised terms.

For any questions, requests, or concerns about how we handle your personal data, reach us anytime. We take privacy seriously and will respond to all queries within 30 days. If you are not satisfied with our response, you have the right to escalate to the relevant data protection authority in your jurisdiction.