Attention is not pipeline. We build what turns one into the other.
Cold email, paid search, paid social, ABM, and events for B2B SaaS companies that check whether it closed, not whether it shipped.
Spend goes up. Pipeline doesn't.
Most B2B demand gen is a content treadmill bolted to a paid ads account. Agencies report on volume because volume is easy to report. More emails sent. More impressions served. More posts published. None of that tells you if a single deal moved.
The usual mistakes repeat across every company we look at. Channels get picked because they're trending, not because that's where the buyer actually shops. Ad copy and landing pages get built by different people who never talk to each other. Cold email gets sent from a domain that was never warmed up, so it lands in spam before anyone reads it.
Getting results here means fixing the order. Positioning first, because a CAC problem is usually a clarity problem no amount of spend will fix. Then the channels that match how your buyer actually shops. Then we ship, measure, and kill whatever isn't working, faster than most teams are used to.
The work, spelled out.
Cold Email and Outbound Infrastructure
Domain warmup, sender rotation, ICP matched list building, sequence design, reply handling, and deliverability monitoring. Setup and ongoing management are scoped separately because deliverability breaks more outbound programs than bad copy does.
Paid Search, Google Ads
Keyword strategy, ad copy in several variants per ad group, landing page recommendations, conversion tracking, weekly optimization, and monthly reporting.
Paid Social, LinkedIn, Meta, and X
Channel strategy, audience builds, creative briefs, ad copy and creative production, A/B testing, weekly optimization, and monthly reporting.
Account Based Marketing
Target account lists, enrichment, account research, multichannel sequences across LinkedIn, email, and ads, personalized landing pages, and attribution reporting.
Webinar and Event Production
Topic strategy, speaker prep, slide design, registration page, a promotion plan, live moderation, and post-event repurposing.
The part everyone else skips.
We report on pipeline. Most agencies report on activity.
The same team that writes your ad copy builds your landing pages, so the click and the page it lands on are built to work together.
We flag what isn't working before you ask. If a channel isn't converting, you hear it from us first, not from your own dashboard three months later.
No juniors quietly running your account after a senior team pitched you.
Every channel connects back to the same positioning, so your outbound, your ads, and your landing pages all say the same thing to the same buyer.
We're currently working with our first cohort of clients. This section will have case studies soon.
Questions we get asked.
Do you manage the ad spend or just the strategy?
Both. We build the strategy and run the account, including creative, copy, bidding, and weekly optimization.
What's the minimum commitment?
90 days, same as every Keewee engagement. That's the honest minimum to build the system and generate real signal.
Can we start with just one channel?
Yes. Most clients start with one or two channels and expand once the first is proving out.
How fast until we see pipeline?
Cold email and paid search usually show signal within a few weeks. ABM and webinars take longer to compound. We'll tell you honestly what to expect from your specific mix before you sign anything.
Do you write the ad copy and creative yourselves?
Yes, in house, so the ad and everything it points to are built together.
Tell us what's not converting. We'll tell you what we'd build.
Fill this in and we'll send a scope and pricing within 48 hours. No generic proposal, no sales call you didn't ask for.
Not ready for a form? Just talk to us.
Book a free 30 minute call. We'll look at your current channels and tell you what's working, what's wasted spend, and what to fix first.
Talk to us