Terms of Service

All retainer engagements have a minimum term of 90 days (one quarter). This is non-negotiable. One quarter is the minimum time required to build the system, execute it, and generate meaningful signal on performance. Anyone promising results before that is not being honest with you, and we will not pretend otherwise.

After the initial 90-day minimum, retainers continue on a rolling monthly basis unless either party gives 30 days written notice of termination.

Clients who commit to an annual contract receive a 10% discount and have the setup fee waived. Annual contracts are paid quarterly upfront.

One-time projects (strategy sprints, website builds, CRO audits, etc.) are governed by individual SOWs with their own timelines and payment terms. Project engagements do not carry the 90-day retainer minimum.

Any change to the agreed scope of work requires a written change order, signed by both parties, before work begins. Verbal agreements, messages, or emails requesting additional work do not constitute an amendment unless formalised in a change order.

The first three months of any retainer engagement are invoiced and paid in full upfront before work begins. This covers the mandatory 90-day minimum term. From month four onwards, each month is invoiced and paid in advance on the 1st of that month before work for that month commences.

Project-based work (strategy sprints, website builds, CRO audits, and similar one-time engagements) requires 100% payment upfront before work begins, unless a milestone structure is explicitly agreed in the SOW. Where milestones apply, each milestone payment must be received before work on that milestone commences.

If a retainer payment is not received by the 1st of the month, work for that month will not begin until payment clears. We will send one reminder. If payment is not received within 7 days of the due date, the engagement is considered paused. A late fee of 2% per month applies to any overdue balance. Repeated late payment is grounds for termination under Clause 8.

A one-time setup fee is charged on all new retainer engagements to cover onboarding, dashboard setup, platform access, and discovery. This is due alongside the first three-month payment before work begins. The setup fee is waived for annual contracts.

Clients on annual contracts pay quarterly in advance. The first quarter payment and setup fee (waived for annual contracts) are due before work begins. Subsequent quarters are invoiced and paid before the start of each quarter.

We invoice in INR for Indian clients and USD for international clients. Currency is agreed at signing and does not change mid-engagement without written agreement.

All fees are inclusive of applicable taxes. Indian clients will be charged GST as applicable. International clients are responsible for any withholding tax obligations in their jurisdiction.

If you dispute an invoice, notify us in writing within 7 days of receipt with a clear explanation. Work will not commence or continue until the dispute is resolved. Undisputed portions of the invoice remain due immediately.

Because all work is paid in advance and planned accordingly, fees paid are non-refundable once the work period has commenced. If you terminate mid-month or mid-project, fees for that period are not refunded. Setup fees are non-refundable under any circumstances.

All deliverables, timelines, revision rounds, and output formats are defined in the SOW. Work not listed in the SOW is not included in the engagement.

Requests for work outside the agreed SOW will be handled via a change order at our standard rates. We will flag scope creep as soon as we identify it. We will not absorb additional work silently and invoice for it later.

Each deliverable includes the number of revision rounds stated in the SOW. Revisions beyond that are billed at our standard hourly rate. Revisions are defined as changes within the original brief. A change in direction, messaging strategy, or brief constitutes a new brief and may require a new SOW.

Timely delivery of our work depends on your timely input. You agree to provide briefs, approvals, access, and feedback within the timelines agreed in the SOW. Delays caused by late client input may push delivery timelines accordingly. We are not responsible for missed deadlines caused by delayed approvals or missing information on your side.

Any deliverable approved by you in writing (email, Slack, or signed document) is considered accepted. Changes requested after approval may be treated as a new revision round or a change order.

Upon receipt of full payment for a deliverable, all intellectual property rights in that deliverable transfer to you. Until full payment is received, all work product remains the property of Keewee.

We retain all rights to our proprietary methodologies, frameworks, templates, systems, and processes used in delivering your work. These do not transfer to you as part of the engagement.

If we use third-party assets (stock images, fonts, licensed software) in your deliverables, we will inform you. Licensing costs for such assets are either included in the SOW or billed separately. You are responsible for maintaining any licences required after the engagement ends.

We may use AI tools in the production of certain deliverables. All AI-assisted output is reviewed, edited, and approved by our team before delivery. We take full responsibility for the quality and accuracy of what we deliver, regardless of how it was produced.

We reserve the right to reference your company name, describe the nature of the engagement, and share results in our portfolio, case studies, website, and marketing materials, unless you request confidentiality in writing at the time of signing. We will always seek your approval before publishing identifiable details or specific metrics.

Both parties agree to keep confidential any non-public information shared during the engagement, including business strategies, financial information, customer data, product roadmaps, and proprietary processes.

Confidentiality obligations survive the termination of the engagement for a period of two years.

Confidentiality obligations do not apply to information that is already publicly available, independently developed by either party, or required to be disclosed by law or regulatory order.

After the 90-day minimum term, you may terminate a retainer engagement by giving 30 days written notice. You remain liable for fees during the notice period.

We reserve the right to terminate any engagement with 14 days written notice if: you materially breach these terms and fail to remedy the breach within 7 days of notification; you fail to pay outstanding invoices; you engage in conduct that is abusive, dishonest, or damaging to our reputation or team.

Either party may terminate immediately if the other party becomes insolvent, enters administration, or ceases to trade.

On termination, all work completed up to the termination date remains billable. Work in progress will be invoiced on a pro-rated basis. All outstanding fees become immediately due. We will deliver all completed work product to you upon receipt of full payment.

Fees paid for work already commenced are non-refundable. Setup fees are non-refundable under any circumstances.

We warrant that: our work will be delivered with reasonable skill and care; we have the right to enter into this agreement; our work will not knowingly infringe any third-party intellectual property rights.

We do not guarantee specific marketing outcomes, lead volumes, conversion rates, search rankings, or revenue figures. Marketing results depend on factors outside our control, including your product, pricing, market conditions, and sales process. We will always be honest about what is and is not working.

You warrant that: you have the authority to enter into this agreement; any materials, content, or data you provide to us do not infringe third-party rights; you will not use our work for any unlawful purpose.

Our total liability to you under any engagement is limited to the total fees paid by you in the three months preceding the event giving rise to the claim.

We are not liable for: loss of profits, loss of revenue, loss of data, indirect or consequential losses, or any loss arising from third-party platforms, tools, or services used in the delivery of your work.

Neither party is liable for delays or failures caused by events outside their reasonable control, including but not limited to natural disasters, government action, platform outages, or internet failure.