You have the data. You still can't say what's working.
Marketing analytics, RevOps, design support, and fractional CMO time for B2B SaaS companies that need clarity, not more dashboards.
More dashboards. Same confusion.
Most B2B SaaS teams aren't short on data. They have GA4, a CRM, a few spreadsheets, and a dashboard nobody opens after the first week. What they're missing is a system that connects marketing activity to actual revenue, so every review starts with what moved the number instead of how many posts went out.
The usual mistakes are structural. Tracking gets set up once at launch and never revisited, so half the conversions being reported aren't real. Leads fall into a gap between marketing and sales because nobody defined what actually counts as qualified. Reports measure activity because activity is easy to count, not because it's what the board actually wants to know.
Getting this right means building the connective tissue first. Clean tracking, clear lead definitions, and a dashboard that shows pipeline, not just traffic. Once that exists, every other decision gets easier because everyone is arguing about the same numbers.
The work, spelled out.
Marketing Analytics Setup
GA4 configuration, Mixpanel or Amplitude setup, attribution modeling, dashboard builds in Looker Studio or HubSpot, conversion tracking, and UTM governance.
RevOps and Marketing Operations
HubSpot or Salesforce setup, lead scoring, lifecycle stage automation, MQL and SQL definitions, and sales-to-marketing handoff workflows.
Design Retainer
Ongoing brand design work on demand, social graphics, ad creatives, presentation design, and ebook layouts, without hiring a full-time designer.
Fractional CMO and Marketing Advisory
Senior strategic time each month, a monthly leadership meeting, quarterly planning, hiring support, and vendor selection guidance, for companies that need a marketing leader in the room without hiring one full time.
The part everyone else skips.
We fix the tracking before we tell you what to do with it.
We audit what's actually being measured before recommending a single change, because bad tracking makes every other decision wrong.
Reports are built around pipeline and revenue, not vanity metrics like impressions or post counts.
The same senior operators who set up your analytics also sit in your leadership meetings, so strategy and measurement never get disconnected.
No dashboard gets handed over without a walkthrough of exactly what it means and what to do when a number moves.
We're currently working with our first cohort of clients. This section will have case studies soon.
Questions we get asked.
Do you work with our existing tools or do we need to switch platforms?
We work inside your existing stack wherever possible, including HubSpot, Salesforce, GA4, and Mixpanel.
Do we need a full-time marketing leader or does fractional actually work?
Fractional works well for companies that need senior judgment in the room without the cost of a full-time hire. Most clients start fractional and revisit the decision as they grow.
How long does an analytics setup take?
A full GA4 and dashboard setup typically takes two to three weeks, depending on how clean your existing tracking is.
Can you fix a broken lead handoff between marketing and sales?
Yes. This is one of the most common issues we find, and it's usually a definitions problem, not a tools problem.
What's the minimum commitment?
Analytics setup can be a one-time project. RevOps and fractional CMO work follow the standard 90 day retainer minimum.
Tell us what your dashboards aren't telling you. We'll tell you what we'd fix.
Fill this in and we'll send a scope and pricing within 48 hours. No generic proposal, no sales call you didn't ask for.
Not ready for a form? Just talk to us.
Book a free 30 minute call. We'll look at your current tracking and reporting and tell you what's missing.
Talk to us