GTM Strategy
Most go-to-market plans are a content calendar wearing a costume.
A channel list isn't a strategy. Here's the order we actually work in.
Kanan Parmar•Jun 2026 · 8 min read
This one's still being written — check back soon, or browse the rest of the blog.
Written by
Kanan Parmar, CEO
5+ years of experience in B2B SaaS marketing, across content marketing, email, webinars, social media, demand generation, and the many moving parts that make marketing actually work. Owns positioning, messaging, content, and SEO, and everything under “why should anyone care about this company?”
