Positioning & Messaging
Positioning is not a tagline. Most teams confuse the two.
A tagline is what positioning sounds like once you've actually done the work.
Kanan Parmar•Mar 2026 · 6 min read
This one's still being written — check back soon, or browse the rest of the blog.
Written by
Kanan Parmar, CEO
5+ years of experience in B2B SaaS marketing, across content marketing, email, webinars, social media, demand generation, and the many moving parts that make marketing actually work. Owns positioning, messaging, content, and SEO, and everything under “why should anyone care about this company?”
