60+ Best SaaS Directories to List Your Product On (and Which Ones Deserve Your Money)
60+ SaaS directories to list your product on, from G2 and Product Hunt to AI tool directories and cloud marketplaces, with pricing and who each suits.
In a Nutshell
SaaS directories fall into seven groups: review sites, launch platforms, deal marketplaces, AI tool directories, comparison sites, startup directories, and cloud marketplaces. Almost all of them have a free tier. Pay only where the audience matches your buyer. Start with the ten your buyers check, fill those out properly, then work through the rest.
You built the product. Now buyers have to find it, and most of them start on review sites, launch boards and, or even LLM platforms like ChatGPT, Claude, Perplexity or Gemini. Below are 65 SaaS directories worth your time, grouped by type, with what each costs and who it suits.
Why SaaS directories matter for discovery
Buyers build their shortlist before they talk to sales. G2's Buyer Behavior Report found that 51% of B2B software buyers now start research with an AI chatbot more often than Google, and 69% picked a different vendor than they first planned because of what a chatbot told them. Those chatbots learn which tools belong in a category partly from review sites and directory pages.
So a listing puts you in front of buyers comparing tools, earns you a backlink, and gives AI answer engines one more page placing your product in its category. Appear next to your competitors on G2, SaaSHub and AlternativeTo often enough and models start grouping you with them. That takes months to build, which is why most founders fill out three listings and quit.
Best SaaS directories to list your product on
Software review sites for B2B SaaS
The sites buyers land on when they search "best [category] software." High authority, high intent, and the free tier is the minimum.
Capterra, GetApp and Software Advice share one vendor portal, so one profile and one PPC campaign cover all three. G2 recently bought all three from Gartner, which puts four of the biggest software review sites under one owner. Each still has its own buyers and its own free listing, so list on all four.
SaaS launch platforms
Good for a spike of attention on launch day or launch week. Less useful as long-term discovery.
Lifetime deal marketplaces
You trade a discount for a burst of revenue, users and reviews. Free to list, with a revenue share on every sale.
Skip PitchGround. It has pivoted away from SaaS lifetime deals, so any list still sending you there is out of date.
AI tool directories
If your product has an AI angle, list here. These pages get pulled into AI-generated answers a lot.
Alternative and comparison sites
These catch buyers who are fed up with a tool and looking to switch.
Startup directories
Lower buying intent, but they help credibility, branded search and investor visibility.
Cloud and app marketplaces
These are buying channels as much as listings. They pay off when your product plugs into a platform your buyers already use.
How to choose which SaaS directories to list on
Work in waves. In week one, cover what your buyers check: G2, the shared Capterra/GetApp/Software Advice portal, Product Hunt, Crunchbase, AlternativeTo, SaaSHub and Trustpilot. From week two, add the launch platforms and AI directories that fit your product, then clear the long tail at ten a day.
Match directories to your product and stage. Pre-launch products belong on BetaList. Dev tools do best on Show HN, DevHunt and StackShare. AI products need There's An AI For That and Toolify. Enterprise software lives on Gartner Peer Insights, TrustRadius and PeerSpot. If you integrate with a platform, list on that platform's marketplace.
Fill every listing out properly. A one-line tagline on a high-authority site is a wasted slot. Use specific descriptions with real numbers, precise categories, screenshots, and a plain statement of what your product does. That specificity is also what gets you quoted in AI answers. Track each submission in a sheet with the live URL, link type and referral traffic, and put paid budget only where traffic converts.
If running all of this on top of a full B2B funnel sounds like a second job, that is the work Keewee does, turning a pile of listings into a system that feeds discovery, backlinks and pipeline together.
Do's and don'ts
Do finish the ten directories your buyers check before touching the rest. Do write specific descriptions with numbers. Do collect reviews through the platforms' own review campaigns. Do tag every listing link with UTMs.
Don't buy upvotes or fake reviews; platforms discount them, and a fraud flag on G2 is hard to remove. Don't pay for placement where the audience doesn't match your buyer. Don't assume every link is dofollow. Don't discount so hard on a lifetime deal that your regular pricing stops making sense. Don't treat one launch day as a distribution strategy.
FAQs
Where can I list my SaaS product for free?
G2, Capterra, GetApp, Software Advice, Gartner Peer Insights, SourceForge, Product Hunt, AlternativeTo, SaaSHub, Crunchbase, F6S and Launching Next all offer free listings. Most charge only for extra visibility, leads or faster review.
What are the best SaaS directories for B2B companies?
G2, Capterra, TrustRadius and Gartner Peer Insights carry the most buying intent for B2B SaaS. Add PeerSpot for enterprise tech and the cloud marketplace your buyers already use.
Do SaaS directory listings help SEO?
Yes. They give you backlinks from high-authority domains and repeated mentions next to competitors, which helps Google and AI answer engines understand your category. Nofollow links still send traffic and build trust.
Is Product Hunt worth it for B2B SaaS?
For awareness and backlinks, yes. Expect a traffic spike rather than a stream of qualified leads, and plan the launch so supporters show up in the first hours after 12:01 AM PT.
Which directories should I use for an AI tool?
There's An AI For That, Toolify, FutureTools and TopAI.tools, plus Futurepedia if you have a strong demo worth paying to show.
How many SaaS directories should I submit to?
Start with the ten that match your buyers and fill them out fully. Add the rest gradually. Fifteen complete listings beat sixty empty ones.
List on the review sites B2B buyers check first: G2, Capterra, GetApp, Software Advice, TrustRadius and Gartner Peer Insights. Launch on Product Hunt and add one or two launch platforms that fit your product, such as BetaList, Uneed or DevHunt. Build lasting visibility on AlternativeTo, SaaSHub, Crunchbase and the marketplace of any platform you integrate with. For AI products, add There's An AI For That and Toolify. Write specific, number-led descriptions, collect reviews honestly, and track which listings send traffic before paying for any.
5+ years of experience in B2B SaaS marketing, across content marketing, email, webinars, social media, demand generation, and the many moving parts that make marketing actually work. Owns positioning, messaging, content, and SEO, and everything under “why should anyone care about this company?”